Pons has been with Exset for nearly two years as the company has established itself and its Digital Monetisation System (DMS) across emerging markets. His new role will help push the company across its next growth phase as its DMS and CAS solutions continue to be deployed across Asia, the Indian Subcontinent, Africa and Eastern Europe.
Pons has numerous years’ experience in the TV business and previously as director of international marketing with Pace. Prior to that he has was director of sales and marketing at SysMedia and Electronic Farm and sales director at Harris.
Alex Borland, CEO of Exset, says: “We’re delighted that Andrew has been promoted to this new role within our team. With his wealth of experience across our markets, we know he’s the right person to help drive us forward in what are exciting times for Exset.”
Pons adds: “Exset’s DMS is a powerful combination of proven technology and business acumen that opens up new digital broadcast opportunities in emerging markets. We are already highly active in India and across Africa with 2014 looking very exciting. I’m very pleased to accept this new position.”
DMS reportedly bridges the gap between technology and value-added services, creating digital TV platforms that can be monetised where previously impossible. This allows populations to benefit from new information and entertainment services while partnering governments achieve digital switchover bringing about social transformation.