The UAE’s integrated telecom service provider – du and Visual Unity, have signed a strategic partnership agreement in order to extend service offering and experience to a wider broadcast industry customer base in the UAE.
“While we are emphasising our position as a satellite service provider, we are undertaking several initiatives to address the complete set of functionalities required by our broadcast customers, by taking away the heavy lifting and investment to fit content to multiple devices” – Farid Faraidooni, Chief Commercial officer, du
Under the terms of the agreement, du will resell Visual Unity services as part of an integrated solution together with its connectivity, satellite, playout and content delivery network (CDN) capabilities.
Farid Faraidooni, Chief Commercial officer, du, stated: “Ever since we took ownership of the Samacom teleport in 2007, we have established ourselves as a market leader in satellite services. While we are emphasising our position as a satellite service provider, we are undertaking several initiatives to address the complete set of functionalities required by our broadcast customers, by taking away the heavy lifting and investment to fit content to multiple devices. This will allow them to concentrate on their core business – content. Our partnership with Visual Unity is a proof of this commitment.”
Gabriel Dusil, Vice President Marketing and Corporate Strategy, Visual Unity, said: “Through this strategic partnership with du, we are able to extend our existing turnkey systems and solutions to a wider number of customers across the Middle East region. Visual Unity has over twenty years of experience in designing such systems, and we are confident that, with du’s infrastructure and connectivity, we will be able to grow together to better service the needs of broadcasters across the region.”
du is reportedly one of the largest satellite service providers in the region, currently serving over 270 channels and more than 60 broadcasters. Extending its scope to the digital realm, du successfully launched its Content Delivery Network (CDN) offering in 2011 and is today delivering Middle Eastern broadcasters’ content over the web through a secure cloud-based delivery network. The World Teleport Association’s (WTA) ranking of the Top Teleport Operators of 2012 has UAE-based du in the top 20 of its three listings. The WTA’s listing has du positioned at the 8th, 13th and 19th in the Top Twenty, Fast Twenty and Global Top Twenty categories respectively.
Visit du at Hall 4 stand No. D4-10 and Visual Unity at Hall 8 stand No.E8-22