Fashion One, the international channel for fashion, entertainment and lifestyle, is now available across the Middle East and North Africa on the YahLive television platform in true 1080i native High Definition.
The international television network caters to the audience in the region with content covering fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. Fashion One also delivers a lineup of original programmes from reality shows, documentaries, beauty tips and street styling.
Mohamed Youssif, CEO of YahLive, said: “We’re delighted that YahLive has been selected to exclusively showcase Fashion One’s unique fashion, entertainment and lifestyle programming. The beauty, glamour and glitz of celebrities and haute couture make Fashion One programmes perfect for HD broadcasts.”
YahLive is a HD hotspot for the MENA region, reportedly delivering a mix of 50 High Definition channels in vibrant high definition.
Nicolas Gregorieff, Fashion One Middle East Manager, stated: “We are proud to launch Fashion One HD in Middle East and North Africa with YahLive for viewers who have a passion for fashion. The channel will be broadcast in crystal clear high-definition for the sophisticated audience in the region and reveal fashion in all aspect of life.”
The channel will debut with two original programmes, Design Genius and Fashion Frontline. Design Genius is a fashion-packed reality series where designers around the world are surprised with unconventional materials and have to make high fashion garments within a strict time frame. Fashion Frontline is a fashion news series delivering the most current and relevant news related to fashion. Viewers will also be able to enjoy an on-going lifestyle series Beauty Fix and Yoga, Health and Well-being.
In addition, Fashion One will reportedly bring to Middle East audience coverage on the local market with local and international designers, regional fashion shows and events.
According to the release, fashionistas across the region can tune in to Fashion One by adding a small 40-50 cm satellite dish directed at the YahSat Y1A satellite at 52.5° East. YahLive reportedly carries 50% of MENA’s approximately 100 HD channels and aims to add 15-20 more channels before year-end 2013.