Hughes Communications India, Ltd (HCIL), a subsidiary of Hughes Network Systems, LLC (Hughes), has announced that it has been contracted by Prasad Film Laboratories, pioneers in post-production services for the cinema industry, to implement a broadband satellite network to distribute digital cinema content to 1000 sites across Maharashtra, Gujarat, Andhra Pradesh, Tamil Nadu, and Kerala.
Leveraging a Hughes satellite IP-based delivery platform, Prasad Film Laboratories’ digital cinema division (PXD) will reportedly bring down the delivery cost per site, and will also enhance, the company claims, quality of transmission while reducing the cost per print, speeding the time to market, and increasing its penetration in the country. In addition, the Hughes solution via satellite bypasses the terrestrial network, with enhanced security to effectively control piracy which is the biggest threat for digital cinema service providers.
Ajeesh GK, vice president of projects at Prasad Group said, “We selected Hughes over others on the basis of a successful pilot conducted over many months and unmatched expertise in running digital cinema networks.”
Shivaji Chatterjee, vice president at Hughes India said, “We are extremely privileged that Prasad Labs has chosen Hughes Communications for this important project. Digital cinema is changing the Indian moviegoer’s experience, promising superior digital quality versus traditional celluloid formats. Our leading-edge satellite technology will be implemented using industry best practices to ensure the highest quality and most secure solution protected from piracy.”