Telemundo, the popular telenova channel, will launch in 48 countries across the African continent on August 12, 2013. With programming in English and Portuguese, Telemundo is available solely to DStv customers and will exclusively air telenovelas with the tag line: “Telemundo – Feel the Passion.”
“Telenovelas are an editorial and television force internationally, and we are particularly excited to bring Telemundo to Africa exclusively with DStv,” says Colin McLeod, Managing Director or Emerging Markets at Universal Networks International. “Together we believe we can help to drive multi-channel television to an even broader market – for those who traditionally only want to watch free TV, Telemundo will give them a great reason to want DStv.”
“We are very excited to bring Telemundo to our DStv Access, Family, Compact and Premium customers, who will for the first time enjoy the best telenovelas available worldwide in English,” says Collins Khumalo, CEO of MultiChoice South Africa. “Our customers are already enjoying the entertainment on offer on the five Universal Networks International channels available on DStv. Telemundo is a great addition which further strengthens our partnership with Universal Networks International.”
Telemundo will be fully localised for the African market with full dubbing of Spanish-language programming in English for South African and Sub-Saharan countries, and full dubbing in Portuguese for Angola and Mozambique.
Telemundo is the fifth channel brand from Universal Networks International to launch in Africa, joining recently refreshed channels Universal Channel, E! Entertainment Television and The Style Network, Kidsco and movies channel Studio Universal. NBCUniversal News Group also operates CNBC channels across the continent.