Video distributor Mondo Globo/MCNC is the first customer for Eutelsat Communications’ CIRRUS delivery solution. Telearabia PRO, Mondo Globo’s new TV platform of Arabic-language SD channels, specifically targets the European hospitality sector. It comprises six premium Arabic lifestyle and entertainment channels, including three MBC Group channels. Fully-assembled through Eutelsat CIRRUS, the platform is available on Eutelsat’s HOTBIRD neighbourhood located at 13° East and features live channel broadcasting, channel numbering, programme information and content security.
Edwardian Hotels London will make this offer available to guests who want to enjoy their favourite MENA channels while staying in the UK.
Speaking about the deal, Gerry O’Sullivan, Eutelsat’s Executive Vice President, Global TV and Video, said: “I am very pleased that our new TV solution has already found its first home with Mondo Globo. The selection of Eutelsat CIRRUS by Mondo Globo illustrates its benefits as a one-stop shop solution for greenfield platforms looking to take a fully-integrated solution to market.”
Cedric Aoun, President of Mondo Globo/MCNC, added: “Eutelsat CIRRUS is the ideal delivery system for our new Telearabia PRO offer, combining the strengths of traditional DTH with next-generation features, which will greatly benefit from the reach of Eutelsat’s HOTBIRD neighbourhood. By adopting this turnkey assembly solution, we have been able to offer the first comprehensive Arabic TV offer to the hospitality market in Europe.”
Nick Kalsi of Edwardian Hotels London: “Edwardian Hotels London is delighted to have partnered with Mondo Globo/MCNC and Eutelsat to provide a true ‘home away from home’ experience for our guests from the MENA region. This partnership is an innovative response to feedback from our Middle Eastern guests who regularly express to us a desire to catch up with their favourite Arabic programmes while staying in our hotels.”
Eutelsat is exhibiting at stand C6-10.