Panasonic Avionics Corporation (Panasonic) has appointed Gaston Sandoval as Global Head of Marketing and Product Management. As part of the new role, Sandoval will lead Panasonic’s marketing and product strategy as the company evolves into a digital platform and services company and delivers the next generation of passenger experiences.
Sandoval will oversee Panasonic’s branding, market insights, product marketing, performance marketing, content marketing, creative, communications, as well as product management.
Prior to his new role at Panasonic, Sandoval enjoyed a lengthy, successful career at IBM. As Chief Operating Officer of IBM Digital, he led the deployment and market expansion of IBM’s Marketplace. Under his leadership, IBM Marketplace’s portfolio grew to include over 1,000 digital offerings, creating a new business unit with more than $1 billion USD in annual sales.
Speaking about the new appointment, Mark Jennings, Chief Operating Officer of Panasonic Avionics Corporation, said: “Gaston brings with him a wealth of experience that makes him the ideal person to lead Panasonic Avionics’ repositioning into a digital platform and services company.”
Sandoval added: “Panasonic Avionics is world renowned for the innovation it continually delivers in the passenger experience. As it evolves into a digital platform and services company, I look forward to the challenge of spearheading a marketing and product strategy which enable a next-generation passenger experience.
Sandoval brings extensive global experience having lived and led teams in Japan, China, Latin America and North America. He also holds an MBA from Thunderbird School of Global Management and a B.S. in Computer Science and Computer Engineering from the National Polytechnic School in Ecuador.
He is passionate about sustainable development and runs an NGO in Ecuador focused on supporting families and children in need.