Thuraya has announced that Shereen Hanafi has been appointed Director of Communications at Thuraya. In the newly created role, she reports to T. Sanford Jewett, Vice President of Marketing at Thuraya. She is responsible for the company’s global communications strategy including media relations and corporate communications.
Shereen brings nearly 15 years of experience in the fields of corporate communications, marketing and product management in satellite and telecoms industries. Her prior roles were with SES, Xantic, Fenestrae and KPN. During her nine-year tenure at SES, she was reportedly responsible for launching and raising the company’s brand profile, in addition to leading the team responsible for executing its marketing communications activities across media and enterprise markets in the Americas, Europe, the Middle East, Africa and Asia Pacific.
“We welcome Shereen to the Thuraya Marketing team. This marks another step to raise our brand visibility in key market sectors including media, energy, maritime, government and NGOs.” T. Sanford Jewett said in a statement. “2013 will be a year of innovation for Thuraya, as we are gearing up for a number of product launches. We are pleased to have a seasoned professional like Shereen on board to create a strong communications function that supports our growth ambitions with consistent sector and solutions focus. Shereen’s solid track record and relationships across the satellite industry position her well to raise our brand awareness and reach our target audiences.”