Using the ‘Masarra Card’, which was launched by the Ministry of Community Development to meet the needs and requirements of the over 60’s, citizens will enjoy a range of quality features in terms of prices, speed of service and quality of transaction. Cardholders will receive a 50% discount on Etisalat postpaid and prepaid data packages, exclusive customer service facilities, such as priority access to Etisalat Business Centres, and a prioritised response to their incoming calls to Etisalat Call Centres.
Senior citizens will also receive ‘du’ discounts of up to 50% of the approved rates for postpaid customers, and 100% additional balance for prepaid customers. Packages on offer include the Smart Pack 150, which contains 6 GB of local data and 300 flexible minutes for internal and external calls at a price of AED 75, reduced from AED 150.
Commenting on the initiative, Hamad Obaid Al Mansoori, TRA Director-General said: “In the Year of Giving, which was launched by our wise leadership, this initiative reflects the social responsibility of both the TRA and telecom service providers in the country. It also expresses the partnership and joint efforts to contribute in achieving happiness. We consider this initiative as a simple but meaningful gesture as it concerns the senior citizens whom we respect and appreciate, based on a long tradition of solidarity and consideration to them.”
Sana Mohammad Suhail, Under-Secretary of the Ministry of Community Development said: “The Ministry of Community Development is keen to strengthen the bonds of cooperation and partnership with all governmental and private entities in the country, in order to enhance the concept of social responsibility in all entities, and contribute effectively in providing the best level of services and facilities, which ensure a better and more comfortable life for all members of community.”