Yahlive, the UAE-based satellite broadcasting company, and Tawazon TV, the free-to-air Arabic TV channel that is broadcast throughout the Middle East, have announced a long-term partnership for Tawazon TV programmes to be broadcasted in high definition (HD) through Yahlive’s satellite service.
The channel, owned by Lootah Television & Advertising offers feature news, entertainment and specialty programmes that are reportedly suitable for Arab families. The new channel also showcases, according to the channel officials, various programmes that highlight the value of knowledge, work and the rich cultural heritage of Arab nations, communities and their moral and social values, promoting the importance of balancing one’s roots, values and culture with a modern lifestyle. New programmes in HD include the cooking show “Zadkum Moukool,” “Health,” “To Know Each Other,” “Markets, A Doctor’s Visit” and “The Puzzle and Poem & Values.”
The signing of this agreement, that was witnessed by Mohamed Youssif, CEO of Yahlive and Abdulmunam Mohamed Lootah, CEO of Tawazon TV, now not only allows for Yahlive viewers across the Middle East and North Africa to access Tawazon TV programmes, which broadcasts at 52.5°E, but also allows for Tawazon TV viewers to watch their regular programmes in HD.
Commenting on the partnership, Mohamed Youssif, CEO of Yahlive, said: “Our new HD partnership with Tawazon TV is another example of Yahlive’s strategic vision to become the HD hotspot for the region as it offers TV viewers a greater bouquet of viewing options. The addition of Tawazon Arabic TV to our broadcast offerings means that Arab viewers across the region have the opportunity to experience their favourite Tawazon TV shows in HD quality.”
Abdulmunam Mohamed Lootah, CEO of Tawazon TV said: “We are delighted to launch Tawazon TV channel in HD, enriching our audience’s viewing experience. YahLive is the perfect partner in the region to help achieve our objectives in providing our content in the highest quality possible.”
Yahlive is a partnership company with Yahsat, the United Arab Emirates-based satellite communications company, a wholly owned subsidiary of Mubadala Development Company, and the global satellite operator SES.