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Etisalat Digital and MD 24-7 sign MoU

MD 24-7 offers a bi-directional and integrated mobile application and state of the art 24-7 call centre staffed with general practitioners, family medicine specialists, pediatricians, psychiatrists, pharmacists, wellness advisors, nurses and case managers

Etisalat Digital, a business unit of Etisalat that is focused on driving the digital transformation of enterprises and governments, and Mobile Doctors 24-7 (MD 24-7), have signed a memorandum of understanding (MoU) as part of Dubai Future Accelerators program to bring future medical care solutions to the UAE and MENA.

MD 24-7 offers a bi-directional and integrated mobile application and state of the art 24-7 call centre staffed with general practitioners, family medicine specialists, pediatricians, psychiatrists, pharmacists, wellness advisors, nurses and case managers. MD 24-7 also provides “Hospital at Home Programâ” which is licensed by the Johns Hopkins University. This programme with MD 24-7 proprietary telemonitoring technology and virtual clinics allows patients to be monitored and treated in the comfort of their homes and/or offices and at the same time save approximately 50% of alternative cost. The service offered allows everyone to have immediate access to a highly qualified licensed physician or wellness expert at any time, 365 days a year, whether at home, work, on a business trip, or on vacation, without the need to make an appointment or wait in an emergency room queue.

Etisalat Digital will provide digital enabling capabilities for Mobile Doctors 24-7’s services. The two companies will work together to develop chronic disease management solutions that will contribute to reducing chronic patients’ emergency room visits, reduce the average length of stay in hospital, and reduce unnecessary hospital re-admissions.

This partnership has been initiated under the DFA programme, the world’s largest government-supported accelerator, which brings together top start-up businesses with Dubai Government entities, allowing them to build, test and deploy world class solutions for 21st-century challenges. Mobile Doctors 24-7 was one of 35 companies selected from over 1000 applications from around the world in the second DFA cohort. 

Commenting on the initiative, Raouf Khalil, Founder and CEO of Mobile Doctors 24-7, said: “Our collaboration with Etisalat Digital will result in creative and innovative solutions using cutting-edge technologies to foster change in the healthcare system to align consumers and payers.

“People should have access to ethical and reliable healthcare round-the-clock. Our full-time doctors provide ethical medical advice to patients by telling them the truth about what they need, not just what they can afford. This is the only way to ensure a proper balance between quality and cost. Our solution to the many issues facing healthcare provision is to change consumer behaviour by providing them 24-7 access to a system that avoids unnecessary waste of healthcare resources.” he added. 

Francisco Salcedo, SVP Etisalat Digital said: “We are pleased to partner with MD 24-7 that will help meet specific requirements of the healthcare sector. These creative and innovative solutions will use futuristic technologies to foster change in the ecosystem. This project is in line with the formation of Etisalat Digital’s long-term objectives to tap such opportunities and support the UAE leadership’s objectives in enabling digital transformation in the country. This partnership was a result of the alignment with Dubai Future Accelerator that has provided a perfect platform to young companies to engage with our experts, have access to our robust network and utilize our digital technologies to build viable products and new revenue streams.”

“The challenges put forth aim to meet His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai’s vision of accelerating the future and making Dubai a test bed for emerging technologies” said Khalfan Belhoul, CEO of the Dubai Future Accelerators. “The Dubai Future Accelerators is one of the main programmes that follow the Future Agenda, the roadmap map of Dubai Future Foundation that works towards making Dubai the city of the Future.”