Disaster Relief/Climate Maritime News

Satellite Vu showcases new technology at GITEX to address maritime litter in MENA

Earth Observation company will explore new opportunities for partnerships and expansion into the market through GITEX, which runs from October 14-18. 
Illustration of plastic pollution.

NewSpace company, Satellite Vu, will take part in GITEX Future Stars, the fastest growing start-up event in MENA and Southeast Asia.

Satellite Vu, an earth observation company, is preparing to provide a disruptive service that will enable governments and organisations to take on the enormous challenge of plastic pollution that is detrimentally affecting our maritime environment. GITEX provides a stage where Satellite Vu can engage with like-minded, enlightened potential partners. The company is also developing plans to open an office in the region and is actively seeking distributors and investors.

“The level of plastic pollution has reached epic proportions,” said Anthony Baker, CEO, Satellite Vu.

“To give some context to the situation, the Earth Day Network found that the amount of plastic produced in a year is roughly the same as the entire weight of humanity. This plastic is killing our wildlife and it has entered the food chain. We are here at GITEX to seek partners and investors to tackle this problem in the region using Satellite Vu’s technology.”

Current available techniques are ineffective at tracking the movement of plastics due to cost and sheer amount of time taken to survey large areas. Moreover, existing methods do not deliver data frequently enough. Satellite Vu is set to transform the rapidity and precision of data and most importantly, to make it affordable and therefore accessible to countries and organisations that need help in addressing marine plastic pollution.

Satellite Vu offers a sustainable solution that will address customers’ requirements through a new breed of satellites. The satellites will re-visit a target site every hour, throughout the day and night, and produce imagery regardless of the weather conditions so that constant, near-real time monitoring is possible.

“This level of information is unprecedented. If you can see where the plastic is originating from, how it circulates and where it ends up, you have the information to do something about it. That is why this technology is so important to the conservation of our maritime environment,” added Baker.

The company aims to launch seven multi-functional satellites that will produce high resolution infrared imagery, at less than 5 metres, which is interpreted and converted into timely data using unique algorithms that end-users can readily access. Data produced by Satellite Vu can also be overlaid onto other forms of data such as social media, mobile phone and proprietary information. This results in another layer of intelligence from which new business insights may be generated.

“I would encourage companies or individuals who share our concerns or are interested in our technology to come to engage with Satellite Vu during GITEX. We look forward to sharing the impact that our technology will make to this region, and to our planet.”

Satellite Vu is located in Hall 5, POD L4.