Asiacell has appointed data analytics and AI specialists LigaData to implement a new Data Governance Framework and Data Governance Center of Expertise. Asiacell will benefit from improved data management, data quality, and on-going data monitoring.
The strategic partnership will enable more innovative digital services for Asiacell’s 17m subscribers and significantly improve the organisation’s return on investment from existing data infrastructure.
This latest investment reinforces Asiacell’s commitment to its vision of empowering Iraq’s society by driving digital transformation to enrich people’s digital lives. By enhancing the organisation’s data management infrastructure, customers will experience an even greater service.
Hisham Siblini, Asiacell, CTIO, said: “Asiacell is dedicated to continuously improving the digital services offerings for all our customers. The appointment of LigaData, with their demonstrable enterprise data expertise, will ensure our data governance frameworks and policies are world-class and accelerate our data-driven digital transformation plans.”
Darya Nasr, CRO at LigaData, added: “Harnessing the true value of network and customer data is a top priority for Asiacell and is a critical part of their Digital Transformation mission. We’re thrilled to be appointed to deploy our unrivalled telco data governance and data management expertise to improve data quality and create additional value from the existing data management infrastructure.”