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Du partners with Ookla to enhance customer experience

Du will utilise Ookla's range of solutions with the goal of upholding the UAE's status as the world's fastest mobile market.

Du, a subsidiary of Emirates Integrated Telecommunications Company (EITC), has forged a strategic alliance with Ookla, a global leader in connectivity intelligence, to elevate the quality of its customer experience. This partnership entails Ookla providing its extensive suite of solutions to du.

Du will harness Ookla’s cutting-edge solutions to access valuable insights into network performance, coverage, signal measurement data, and real-world consumer network experiences. By utilising these advanced tools, du aims to create a distinctive and superior experience for its customers throughout the United Arab Emirates, further solidifying the UAE’s global leadership in telecommunications.

Commenting on the deal, Fahad Al Hassawi, Chief Executive Officer at du, said: “We are thrilled to partner with Ookla to augment our network performance and elevate the customer experience in the UAE. We will leverage powerful insights and data-driven solutions to ensure seamless connectivity and deliver superior network performance to our valued customers.”

Under the terms of the agreement, Ookla will provide du with end-to-end solutions, offering global insights on quality of service (QoS) and quality of experience (QoE), empowering du to make informed decisions for network enhancements. This partnership reaffirms du’s commitment to delivering world-class network performance to its customers.

Stephen Bye, President and CEO of Ookla, a division of Ziff Davis, added: “Ookla’s partnership with du underscores our commitment to working with providers to improve access to broadband services and deliver the best possible customer experience. We appreciate our partnership and work with du to improve its network and maintain the UAE’s position as the fastest country for mobile speeds on the Speedtest Global Index.”

Through this cooperative effort, du not only seeks to ensure seamless connectivity and provide superior network performance but also aims to bolster the UAE’s reputation as the world’s fastest mobile market.