E& international has entered into a strategic partnership with Circles, a global technology company, to bring best-in-class digital experiences to customers across its operating markets and beyond.
e& international, part of e&, which is responsible for growing the international portfolio of world-class modern digital telcos, has formed a joint venture with Circles to empower its network of Mobile Network Operators (MNOs) and other operators based in the region to launch digital telco brands that deliver digital experiences.
Circles reimagining the telco industry with its SaaS platform, Circles X, and helping operators launch and operate digital brands.
The agreement will enhance e& international’s position in bringing broad-spectrum technologies to the region, as it will benefit from Circles’ digital expertise and global operations across 13 Asia Pacific and European markets, bringing the best in digital solutions to e&’s footprint across 16 markets and beyond. It will also leverage Circles’ cloud-native, digital SaaS platform called Circles X, which allows MNOs to deploy digital telco brands from anywhere in the world and unlocks an agile digital-first revenue growth engine, at a fraction of the operating cost by a traditional telco. Built for operators by an operator, Circles X empowers MNOs to drive seamless and personalised digital experiences, thus achieving a net-promoter-score (NPS) that is higher than industry standards.
Mikhail Gerchuk, CEO, e& international, said: “As the world becomes increasingly digital, it’s more important than ever for telcos to innovate and deliver next-generation services to meet the demands of digital native subscribers. At e&, we have doubled down on our efforts to surpass customer expectations by ensuring we make our services accessible anywhere, at any time, and from any device. To make this possible, we have worked tirelessly on enhancing the digital journey of our customers. Through our transformation from a reputed telco giant to a global technology and investment group, we are confident that we will continue to enhance our customers’ digital journey according to their needs. Our partnership with Circles is solid proof of our commitment to heralding a new digital era, one that is filled with limitless possibilities where we can collaborate and accomplish more for a brighter, digital future.”
Rameez Ansar, CEO & Co-Founder of Circles, added: “We are delighted to embark on this journey with a partner like e&, who shares our common vision of an empowered digital future. Our Circles X technology demonstrates our continuous commitment to help the MNOs connect with the digitally savvy generation and deliver the delightful digital experiences that they want and need. Our operator and digital expertise from powering successful digital telcos allows us to transfer our knowledge and experience to our partnership with e&. We look forward to deepening our partnership with e& to accelerate digital transformation across their markets.”
John McEvoy is appointed as the CEO of the joint venture. He stated: “Our joint venture will enable us to leverage their expertise in digital technologies and our own strengths in telecom to deliver cutting-edge solutions to meet the evolving needs of the global mobile operator community. Together, we will create new opportunities for growth and success, while providing unique propositions to support these operators in launching independent digital brands and benefiting from distinctive commercial models. The objective is to provide unparalleled value to MNOs, especially with the rise of digital native subscribers making it critical for them to adapt and innovate, while also driving growth and profitability.”
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