News Tech Updates

e& universe undergoes massive transformation at Gitex Global 2023

The latest updates to the e& universe, powered by HTC VIVE’s VIVERSE technology, include enhanced graphics in a 3D digital twin of the e& GITEX stand.

e& universe, in partnership with VIVE, has taken its immersive experience to the next level for this year’s GITEX.

The first immersive experience globally to use the new VIVERSE engine technology, it allows visitors to witness enhanced visuals with impressive 3D graphics across the different zones, with realistic lighting and shadow effects and more naturally fluid movements. This is combined with new polygon streaming capabilities which adapt to the device and bandwidth available to give the end user a super experience no matter where they connect from.

People from around the world can visit a vast digital twin in the e& universe to explore and interact with 3D models of the exhibition virtually. This includes nine different spaces to experience: GITEX 2023 main, enterprise, international, capital, 5G, retail, smart home, metaverse and  healthcare. Built to be accessible from anywhere and on any device, people can visit using devices
including VR, PCs, and smartphones via a browser. Users can even see last year’s e&’s GITEX stand, demonstrating how past events can be preserved and experienced again in the future. Anyone entering the e& digital-twin stand will also receive a free NFT.

The nine distinct zones are for people to explore and enjoy, while also being productive – helping them to achieve whatever they’re aspiring to. These include stadium, university & gaming, mall & amusement, arena, virtual home, expo center & health, and lifestyle.
The new zones include updated personal spaces, which are perfect for hosting social events with friends, family or colleagues, and even for watching sports and films together. These personal spaces can be customised with artwork, and using VIVERSE’s technology, users can also create immersive social experiences which can run on a wide range of devices, with impressive graphics, all while having privacy and security in mind.

Speaking about the new developments, Khaled ElKhouly, Chief Consumer Officer, etisalat by e&, said: “Through our strategic
partnership with HTC, etisalat by e& demonstrates its commitment to leveraging the latest technologies at GITEX 2023 for the benefit of its customers. Empowered by VIVERSE technology, we enter the next phase of the e& universe, elevating this virtual realm to the next level, pushing the boundaries of digital innovation and empowering them to create unforgettable experiences in an ever-evolving metaverse.

Joseph Lin, General Manager of VIVERSE, said, “e& universe continues to go from strength to strength, and our collaboration is taking the user experience to new heights. We’re especially excited about the latest updates to the visuals, which help to create
stunning environments for people to explore.”

People can dive into e& universe and explore the GITEX stand remotely, by visiting