New Appointments News

Ericsson appoints VP and Head of Customer Unit STC, KSA and Egypt

In his previous position, Cervell worked as the Customer Unit Head for Korea.
Håkan Cervell

Ericsson has appointed Håkan Cervell as Vice President and Head of Customer Unit STC, Saudi Arabia and Egypt.

Cervell brings more than 30 years of experience in the Information Communication Technology (ICT) industry where he has held product development, sales, delivery and business development roles in markets across Asia and Europe.

Prior to his appointment as Head of Customer Unit STC, Saudi Arabia and Egypt, Cervell was the Customer Unit Head of Korea. Over the last 19 years, he has been working in Malaysia, China, Japan, Taiwan, Hongkong and South Korea holding various positions such as Sales, Delivery, Marketing and Communications.

Prior to his tenure in Asia, Cervell worked for 13 years in Ericsson Headquarters in Sweden in the areas of Research & Development (R&D), Project management and Product management. In a market that has one of the highest concentrations of 5G subscribers in the world, Cervell has supported Communication Service Providers (CSPs) in Korea to meet the ever-increasing market demands, pushing the limit in terms of both new use cases and technology advancement.

Commenting on his new role, Cervell said: “It is an honour to be appointed the Vice President and Head of Customer Unit STC, Saudi Arabia and Egypt. The Kingdom of Saudi Arabia is at the forefront of technological innovations, fast-growing with a wide range of opportunities and promising ventures on the road to realise KSA Vision 2030. Egypt’s technology sector is setting the stone for a bright future as the country is entering the Fourth Industrial Revolution led by Egypt’s Vision 2030. I foresee a bright and prosperous future and I am excited to have the opportunity to work with our customers and lead Ericsson’s journey and contributions in both countries.”

Cervell will be based with his family in Riyadh, Saudi Arabia.