Eutelsat has announced the renewal of its long-standing partnership with MBC Group, the media network in the Middle East and North Africa (MENA).
Under this extended agreement, MBC Group will continue to rely on Eutelsat’s 7/8° West video neighbourhood for the distribution of its diverse portfolio of premium entertainment, news and cultural channels to millions of households across MENA. Reaching 95% of satellite homes across the region, the 7/8° West video neighbourhood offers coverage and signal quality.
For over a decade, Eutelsat and MBC Group have worked closely to ensure the reliable delivery of high-quality broadcast services. This renewed partnership reaffirms the enduring strength of their collaboration and underscores the strategic importance of the 7/8° West position, home to the largest concentration of free-to-air (FTA) and pay-TV channels in the region.
Raymond Estphan Rahme, RVP MENA Sales Eutelsat’s Video Business Unit, said: “We are proud to continue our strong partnership with MBC Group. This renewal reflects the trust they place in Eutelsat’s capabilities to deliver reliable satellite broadcasting services over 7/8° West, enabling MBC to reach audiences with premium content across the region.”
Joe Igoe, Chief Operating Officer at MBC Group, added: “Our renewed partnership with Eutelsat reflects MBC GROUP’s continued commitment to delivering world-class entertainment and news to audiences across the Middle East and North Africa. The 7/8° West position remains central to our broadcast strategy, ensuring the highest quality and reliability for millions of households who trust MBC every day.”
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