Eutelsat Communications’ new direct arm, Konnect, has kick-started the retail distribution of next-generation satellite Broadband across Europe and Africa, offering speeds of up to 100 Mbps.
The service is currently being rolled out across both continents, with broadband packages designed to address the needs of individuals, small businesses and institutions currently operating beyond the fibre footprint, starting at $29.7/month in Europe and $15/month in Africa.
The recent acquisition of BigBlu, Europe’s leading distributor of satellite broadband, has added significant firepower to Konnect’s retail capabilities. With regulatory approvals to operate across both continents secured, Konnect has launched a multi-channel retail strategy encompassing online distribution and telesales in Europe and multiple channel partners and retail stores in Africa.
In complement to the recent wholesale agreements with Orange for the entire capacity in France and TIM for capacity covering Italy, initial retail distribution will be focussed on the UK, Ireland, Germany, Spain and Portugal in Europe and Côte d’Ivoire and Democratic Republic of Congo in Africa, ramping up progressively to cover the 15 European and 39 African markets in Eutelsat Konnect’s footprint.
Commenting on the campaign, Eutelsat Deputy CEO Michel Azibert said: “We are delighted to see Konnect ramping up its marketing efforts in the wake of the availability of the significant new in-orbit assets brought by Eutelsat Konnect. Konnect is the name of our satellite and our brand, articulating in a single word, an exciting new direction for the Eutelsat Group. At a time when the demand for reliable, affordable high-speed broadband has never been higher, Konnect offers an immediately accessible solution for individuals, businesses and institutions living beyond the reach of terrestrial infrastructure.”