Eutelsat has announced that its 7/8° West video neighbourhood is the number one broadcasting position in the Middle East and North Africa (MENA), reaching 90% of TV homes in the region.
According to the survey, 98% of TV homes in Egypt rely on satellite for television and 97% of these receive their signal from 7/8° West reaching 24.3m of the Egyptian population.
Over 56m homes in MENA are already equipped for DTH reception of more than 1,100 Arabic and international channels broadcast at this position by Eutelsat and Nilesat.
This line-up of Arabic and international channels include a high diversity of free-to-air content and exclusive channels. There is also an expanding offer of High Definition content, with 230 HD channels broadcasting at 7/8° West in 2020.
Already present on the market for many years, Eutelsat operates two of the three satellites located at the 7/8° West position: Eutelsat 7 West A and Eutelsat 8 West B. This dual presence provides unparalleled security and guarantees service continuity for millions of Egyptian viewers, making Eutelsat the most reliable means for broadcasters to reach their TV audiences across MENA.
Commenting on the survey, Ghassan Murat, Regional Vice President MENA at Eutelsat said: “In the many years that Eutelsat has been operating within Egypt, we have seen the region’s dynamic video market strengthen and gather pace. With Eutelsat’s reinforced presence at the 7/8° West, we are delighted to provide that all-important quality and security of service expected to broadcasters, ensuring they reach the millions of TV homes within the region.”