Tell us about your Saving Lives Campaign
Yahsat initiated the Saving Lives campaign in response to distress calls from customers. We organized a formal process to address these calls and prioritize them based on urgency, often assisting individuals in critical situations such as natural disasters or conflicts. The campaign began when Yahsat started receiving distress calls from customers in need, inspiring us to formulate a formal initiative. As I head customer care and network operations, we often categorise calls as most emergency units would do into Priority One, two, or three, depending on the case. In some cases, a high-end customer would be considered Priority One. In our case, the one in the most critical situation in a dangerous area where there is a tornado or a crisis or war or any kind of instability on ground became Priority one, which means we need to act fast to help them.
What issues do customers typically face when reaching out for help?
Customers typically face issues like lack of credit or being lost in remote areas when reaching out for help. We had a guy call us and say he is lost and didn’t know where he was. He was in the middle of the desert in Algeria, had run out of battery and food. He was just sitting there with a satellite phone in his hand. He called us because he didn’t have credit and the only way to call was customer care, which is a tollfree number. When he called us, the team immediately took action, took his contact details, got in touch with his family and alerted the search and rescue team. Within a few hours, he was saved. That’s the kind of support we provide. And it became a natural part of our business to save those in distress because we can reach anywhere. We have had SOS signals from lost immigrants on boards, fisheries and so on. We first provide them with connectivity so they can all make sure that they get the help they need.
When was this initiative formally announced?
The initiative was formally announced at the beginning of last year, although Yahsat has been providing assistance for many years. The formal announcement marked a significant step in institutionalizing the Saving Lives campaign and raising awareness about Yahsat’s commitment to humanitarian efforts.
What is your background?
I studied electronic engineering back in 1995, then I did my bachelor’s degree in engineering management. Currently I hold an MBA. That’s my educational background. However, for my career, I started as an engineer. I started in quality assurance and then project management. I went to Afghanistan for some time and was part of a solid team. It was an interesting journey and a great learning experience for me to work in that environment. After that, I came directly to Yahsat and was part of the team here to launch YahClick.
Where do most distress calls come from?
Distress calls mainly come from areas prone to natural disasters such as Asia Pacific, Pakistan, and Afghanistan. Instead of waiting for a customer to call us, we prepare a plan. So, whenever we hear that a region is on high alert, we monitor that region more closely and look at how to structure our network and distribute capacity more equally over that spot. This is the first step.
If someone Is attempting to call, we will still get a report stating that there was an attempt to call from a phone and we will proactively attempt to connect with that person instead of waiting for them to get through to us. That idea came from one of our staff . He pointed out that we have the vital information that someone is trying to use our service, but they can’t either because of lack of credit or a technical issue. So, we add credit to that phone first. If the customer is in distress, we take care of that using our communication and engage with search and rescue teams in multiple countries. We have our country managers and regional directors, who also connect us to those entities like ministries and so on. This collaborative approach ensures that individuals in distress receive timely assistance and support.
Is this service limited to satellite phone users?
No, the service extends to other Yahsat services like YahClick, which provides connectivity in disaster-stricken areas through service partners. We have almost 150 service partners in all our countries and regions. So, they will provide connectivity services and can provide Wi Fi for those in affected areas. Yahsat’s broader range of services allows us to provide assistance to a wider audience, including those utilizing internet-based communication solutions.
What role does technology play in enabling rapid response?
Technology plays a crucial role in enabling rapid response, but the focus is on empowering agents to act swiftly upon receiving distress calls. Yahsat leverages advanced monitoring tools and communication systems to identify and prioritize distress calls, ensuring that individuals receive timely assistance. Additionally, Yahsat continuously invests in technology upgrades and training programs to enhance the efficiency and effectiveness of our response efforts.
How long does it typically take to respond to distress calls?
Response time is typically a few minutes, but it depends on various factors including coordination with search and rescue teams. Our agents are trained to respond quickly and efficiently to distress calls, ensuring that individuals receive immediate assistance. However, response times may vary depending on the nature and severity of the situation, as well as external factors such as weather conditions and logistical challenges.
Have there been situations where Yahsat couldn’t respond successfully to distress calls in time?
We have not encountered situations where we couldn’t respond successfully to distress calls in time. By maintaining robust communication channels, collaborating with relevant authorities, and continuously improving their response processes, we ensure that individuals in distress receive timely assistance and support. While challenges may arise, Yahsat remains committed to our mission of saving lives and providing humanitarian aid in times of need.
How does this initiative fit into Yahsat’s broader commitments?
The initiative is part of Yahsat’s broader commitment to environmental, social, and governance (ESG) initiatives. By leveraging our expertise in satellite communications, we aim to make a positive impact on society and contribute to the well-being of communities worldwide. The Saving Lives campaign exemplifies Yahsat’s dedication to using technology for the greater good, aligning with our core values and corporate responsibility objectives.
What other services does Yahsat provide?
Yahsat’s services include broadband services like YahClick, which can be used for various purposes including fishing and maritime safety. In addition to satellite phones, Yahsat offers a range of connectivity solutions tailored to specific industries and applications. For example, Yahsat’s broadband services are utilized by fishermen for communication and tracking purposes, enhancing safety and efficiency in maritime operations.
What is a typical day like for Yahsat in responding to distress calls?
A typical day involves monitoring the network, ensuring all services are functioning correctly, and responding promptly to distress calls. Yahsat’s dedicated team of agents is responsible for monitoring distress channels, coordinating with relevant authorities, and initiating response protocols as needed. While the frequency of distress calls may vary, Yahsat remains vigilant and prepared to always assist individuals in need.
How often do distress calls occur?
The frequency varies depending on factors like seasonal natural disasters, but Yahsat is actively working on early warning systems to anticipate and mitigate disasters. During peak seasons or in regions prone to frequent disasters, the number of distress calls may increase significantly. Our proactive approach to monitoring and response ensures that individuals in distress receive timely assistance, regardless of the frequency or severity of the situation.
Is Yahsat’s initiative unique in its approach?
Yes, our initiative is unique in its scope and approach, focusing on leveraging connectivity to provide timely assistance in distress situations. While other organizations may offer similar services, our emphasis on rapid response, collaboration with local authorities, and proactive monitoring sets us apart. By combining advanced technology with a commitment to humanitarian aid, Yahsat is able to make a meaningful difference in the lives of those in need.
Has Yahsat proposed initiatives to international organizations?
Yes, we have, to international organizations like the Digital Public Goods Alliance, focusing on areas like climate change and sustainability. By partnering with global entities, Yahsat seeks to expand the reach and impact of their initiatives, driving positive change on a larger scale. These collaborations enable us to leverage our expertise and resources effectively, addressing pressing global challenges and advancing shared objectives.
Are there opportunities for Yahsat to participate in global forums?
Yes, we participate in global forums like the Salzburg Global Forum to showcase our initiatives and contribute to broader discussions on sustainability and social responsibility. By engaging with diverse stakeholders and sharing best practices, we can amplify our impact and inspire others to take similar action. Global forums provide a platform for us to demonstrate our leadership in corporate social responsibility and foster collaboration with like-minded organizations.
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