Asian satellite operator Thaicom Public Company Limited has signed an agreement with Amazon Web Services to create and deliver Thaicom digital content.
Using AWS’s global cloud infrastructure, video technologies, and pay-as-you-go-model, Thaicom plans to produce video streams for distribution to its national and worldwide customers.
Under the agreement, Thaicom and AWS will collaborate on building and deploying Thaicom’s first cloud-based satellite TV broadcast distribution platform for the Asia Pacific. The broadcast platform will consist of cloud services providing software-defined encoding, transcoding, and statistical multiplexing capabilities leveraging AWS Elemental media services. Thaicom is using AWS Elemental media services to help scale its business, enhance customer experiences, and support the development of Thailand’s broadcast industry landscape.
Thaicom is also using AWS to help establish its earth observation data analytics platform and to support Thaicom’s new space economy initiative. Using AWS to help power the Thaicom data analytics platform will also help diversify Thaicom’s reach across new verticals including government and private sectors in agriculture, maritime, energy, healthcare, and education. By working together, Thaicom and AWS can help Thaicom’s customers ingest data from space and provide analytics from satellite imagery for business owners to leverage and make fast business decisions.
Commenting on the deal, Patompob (Nile) Suwansiri, Thaicom’s Chief Executive Officer, said: “This agreement marks the beginning of a successful, long-term collaboration between Thaicom and AWS. I am confident that advancing our satellite TV broadcast platform using the world’s leading cloud will deliver innovative broadcast solutions and provide our customers with end-to-end solutions built on AWS. Beyond the satellite business, Thaicom sees opportunities in driving the emerging space sector with cloud. AWS helps us develop an earth observation data analytics platform and bring innovations to strengthen our position as a leader in satellite and space technology in the digital era.”
Clint Crosier, Director of Aerospace and Satellite Solutions, AWS, added: “Leading satellite communications providers like Thaicom are digitally transforming their operations by using AWS to deliver better customer experiences and simplify service deployments. The collaboration between Thaicom and AWS will help accelerate private and public sector innovation using AWS’s advanced cloud capabilities like data analytics, and help Thaicom grow into new markets to further support their space and satellite customers.”