The Integrated Telecom Company (ITC) has announced a rebranding of the company to ‘Salam’. The new brand identity defines the company as human-centric, providing comprehensive and innovative solutions that will enable customers to reach new heights within a digitised society.
Speaking about the rebranding, Osama Al-Dosary, CEO of Salam, said: “The name ‘Salam’ reflects our drive to initiate conversation and focus on people and connections. This is represented in our new brand slogan: ‘Where you connect.’ Salam fits our brand principles of being agile and always helping customers to find the most suitable solutions, with vibrant and positive energy.”
Salam’s brand launch focuses on three key services: Fiber-to-the-home (FTTH), fixed wireless access (FWA) 5G and Salam TV. Salam has also introduced the high-value FTTH high-speed internet connection in the Kingdom.
The FTTH speed will offer a higher bandwidth that can download 10 times faster, respond to customer demand for increased connectivity, and reflect the brand’s sleek new identity. The launch of the 1,000 Mbps fibre speed demonstrates Salam’s growth strategy.
Salam aims to provide customer-centric products and services and help create a more digital society in line with the Kingdom’s Vision 2030 digital transformation plans.
A 360-degree customer campaign was launched on April 4 across all media channels to drive awareness of the new Salam brand.