Satellite operator SES has signed multi-year capacity agreements totalling more than €75m ($82.61m)in backlog with multiple German private and public broadcasters.
The majority of renewals span several years and will enable millions of satellite TV households across Germany to continue watching SD and HD content, reinforcing SES’s position as the major global content connectivity provider.
The renewal deals include both private and public broadcasters who are looking to maintain the broadest reach, highest quality and maximum reliability for their video content delivery, including QVC Germany, Seven.One Entertainment Group, Media Broadcast Satellite GmbH (MBS), Zweites Deutsches Fernsehen (ZDF), and HIGH VIEW.
SES’s latest video contract extensions illustrate how both private and public broadcasters across Germany are leveraging SES’s satellites at the prime 19.2 degrees East orbital slot to directly reach more than 17m satellite TV homes, surpassing other satellite or terrestrial operators in the country.
Speaking about the contract, Norbert Hölzle, Global Head of Media at SES, said: “Whether for news, entertainment, live sports, shopping or public service, audiences continue to demand access to a wide range of high-quality video content. The size of these deals and length of the contracts highlight that for both private and public broadcasters the most efficient way to reach millions of households and build the biggest audience is through satellite – today and well into the future.”
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