Intelsat launches VideoNow

The new service will aid viewers seeking free-to-air content on direct-to-home platforms.

Intelsat has launched an electronic programme guide (EPG) to help viewers better navigate satellite TV programming while creating more value for broadcasters by increasing viewer-engagement opportunities.

VideoNow by Intelsat, in conjunction with EasyBroadcast, is a service for viewers looking for free-to-air (FTA) content on direct-to-home (DTH) platforms. The first Intelsat satellite to be included in the service is Galaxy 19 (G-19), a multicultural and ethnic-content neighbourhood over North America.

G-19 delivers prominent cultural and faith-based programming from the Middle East, Europe, Asia, and Africa to millions of viewers in the United States, Canada and Mexico.

VideoNow enables these viewers to find and discover new content specific to their interests. Visitors to VideoNow will experience an easy-to-navigate interface that highlights the list of channels available on G-19 as well as descriptions, logos, genres, languages, and countries of origin.

Speaking about the launch, Bill O’Hara, VP, and GM of Media Services, Intelsat, said: “By providing G-19 viewers with easy access to their favourite content, we’re also creating new monetization opportunities for our customers by increasing the visibility of channel lineups and providing more engagement and promotion opportunities.”

Some of these engagement opportunities will include the chance for advertisement and promotion on the site directly, as well as consumer analytics.

Alex Beach, VP, Business & Product Development, EasyBroadcast, added: “VideoNow is designed to drive viewership for broadcasters on Galaxy 19 and other satellites by providing a platform for content discovery and viewer-level analytics, as well as a foundation for future monetization opportunities. We are excited to assist in the development of VideoNow, as well as other future projects in partnership with Intelsat.”

Additional Intelsat satellites will be rolled out with the VideoNow service later in 2022.