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Huawei MEA Ecosystem Summit explores latest trends in digital ecosystems

The summit underscored Huawei Cloud's commitment to boosting the digital economy in the region by introducing open, equal, and accessible technologies and cultivating talent.

Huawei’s flagship annual event, the HDC·2024 Huawei MEA Ecosystem Summit brought together visionaries, industry leaders, and innovators across technology, gaming, and digital advertising. The conference was held at the iconic Louvre Abu Dhabi, on November 18, 2024. This year’s conference explored advancements in Huawei’s ecosystem, including AppGallery, Petal Ads and Cloud services marking new heights in cross-market synergy and digital transformation.

Jerry Liu, Chairman of Huawei Technologies UAE, stated: “At HDC·2024 MEA, we are committed to redefining digital bridges, connecting local and global markets through our dynamic ecosystem, and unlocking new avenues for growth and collaboration between the Middle East and China. As we look ahead, these connections will be pivotal in driving sustainable change across industries. We are proud to host this summit, bringing together visionary leaders, industry pioneers, and key partners from around the world to explore cutting-edge trends in digital marketing, gaming, esports, cloud solutions, and destination branding. This event serves as a powerful platform that not only empowers partnerships and fosters innovation but also enriches our ecosystem, paving the way for future success and transformative
opportunities.”

The conference highlighted the convergence of technology and opportunity. It reinforced HDC·2024 Huawei MEA Ecosystem Summit’s position as a digital bridge connecting the MEA region with China, fostering partnerships, and promoting business exchange across markets. Throughout the summit, speakers emphasised the importance of collaboration within Huawei’s ecosystem for driving technological advancement.

His Highness Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan, President of the Emirates Esports Federation, graced the conference, highlighting a shared commitment with HUAWEI AppGallery to growing the regional esports ecosystem. He commended initiatives like the AppGallery Gamers Cup (AGC), which has become a significant regional event for players and fans alike, marking a new chapter in the growth of esports in the Middle East.

Further, in a session on digital art and cultural exchange, renowned Emirati surrealist artist Moosa Al Halyan shared his journey with the GoPaint app, underscoring the power of art in connecting cultures through digital innovation. The conference also featured an award ceremony recognising outstanding contributions within the AppGallery, Petal Ads, and Cloud ecosystems, underscoring Huawei’s unwavering dedication to collaborative excellence and cross-industry success.

Additionally, several MoUs were signed with key partners, such as Emirates Esports Federation (EESF), Top Battle Royale, Yalla Ludo, Ras Al Khaimah Tourism Development Authority (RAKTDA), and Pick n Pay. These MoU’s reflect Huawei’s commitment to building a more interconnected and sustainable future through partnerships that drive technological progress, and enhance cultural exchange.

The summit underscored Huawei Cloud’s commitment to boosting the digital economy in the region by introducing open, equal, and accessible technologies and cultivating talent, and how its industry-leading AI-native cloud drives digitalisation and intelligence across various industries. Huawei Cloud was highlighted by key partners, including Fancy Tech, as a leader in AI and cloud technologies, testifying to how Huawei Cloud is enabling local businesses to harness AI- driven insights and optimize operations, contributing to regional economic growth and technological progress.