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Measat signs broadcast deal with Sun TV

These channels will reach over 140mhouseholds in India and extend to audiences in the Asia Pacific, Europe and Africa.

Measat – Malaysia’s premier satellite solutions provider, has signed an agreement with Sun TV Network Limited, one of India’s largest media conglomerates, to support the distribution of 37 TV channels via the Measat-3d satellite.

These channels broadcast in seven languages, will reach over 140m households in India and extend to audiences in the Asia Pacific, Europe, and Africa.

Commenting on the deal, Ganendra Selvaraj, Chief Commercial Officer, Measat, said: “Measat is honoured to be selected by Sun TV to distribute their channels across multiple regions reinforcing our position as Asia’s preferred broadcast partner. With the state-of-the-art Measat-3d satellite at the 91.5°E hotslot, we are ready to deliver high-quality, reliable transmission services for one of India’s top broadcasters. This collaboration strengthens Measat’s industry presence and recognition in India, enabling us to expand our services to meet customer demands.”

S Kannan, Chief Technology Officer, Sun TV added: “We are pleased to partner with Measat for satellite distribution to reach our audiences globally, including the most remote locations. Measat’s flexibility, broad portfolio of solutions, and extensive reach make them an ideal partner for ensuring our content delivery. We look forward to exploring further opportunities with Measat to enhance our offerings.”