SES increases audience reach by 4m in 2018

SES has strengthened its position as a world-wide video distributor via satellite as its reach increased by more than 4 million to 355 million in 2018. The results from the SES’s annual market research highlighted further growth in SES’s technical reach and underlined the important role of satellite in delivering video to large audiences directly and indirectly in a reliable and cost-effective manner.

The results showed an increase in SES’s technical reach in Europe, Latin America, Asia-Pacific, and Africa. In Africa, this included the addition of Kenya to the survey where more than 2 million TV homes across the country rely on SES for their TV content. In Europe, satellite broadcasting, and especially Direct-to-Home (DTH), remains the leading distribution technology, with SES serving 167 million TV homes across the continent. The SES fleet is also delivering video content to 72 million households across North America, mainly via the important US cable neighbourhoods. Across other markets, SES continues to expand its technical reach, which now totals 102.6 million TV homes served by key video neighbourhoods in Asia-Pacific, Latin America and Africa.

Speaking about the latest figures, Ferdinand Kayser, CEO of SES Video, said: “At SES, we invest in tools and services to help our customers gather information about markets they operate in so that they can be even more successful in their business. The Satellite Monitor is one such tool that demonstrates the long-term value of SES’s core video neighbourhoods and extensive reach to our customers. Regardless of the shift in consumption habits our business remains an essential tool in delivering a high-quality viewing experience to the world’s leading broadcasters and content owners. Through the differentiation of our services, we will continue to support their development and future success.”

The results underscore the essential value proposition of satellite broadcasting as a highly attractive platform for reliable and cost-effective video delivery to large audiences. These qualities make it ideal for distributing HD and UHD programming, and SES is today delivering nearly 2,800 HD TV channels and over 40 commercial UHD TV channels – more than any other satellite service provider.