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Etisalat by e& and Cisco forge deal for connectivity solutions

The partnership aims to provide advanced connectivity solutions that are both more efficient and effective, ultimately elevating the customer experience and facilitating their growth and transformation.

Etisalat by e& and Cisco have announced the signing of a Memorandum of Understanding (MoU) aimed at fostering collaboration on cutting-edge connectivity solutions and services tailored for businesses in the United Arab Emirates (UAE).

The MoU outlines the collaborative principles guiding both companies in their joint go-to-market activities, with a primary focus on enhancing engagement, co-developing innovative products, and fortifying managed services capabilities to better serve enterprises and SMB business customers.

Commenting on the deal, Masood M. Sharif Mahmood, CEO of Etisalat by e& UAE, said: “This MoU marks an important step in our vision to create a more connected and sustainable UAE. The agreement is driven by a mutual desire to develop new value propositions and enhance existing solutions. Through our collaboration with Cisco, we endeavour to deliver pioneering connectivity and managed services solutions that enable our clients’ digital transformation journeys, and contribute to the success of their business objectives.”

Reem Asaad, Vice President of Middle East and Africa at Cisco, added: “Our collaboration with etisalat by e& underscores Cisco’s dedication to delivering innovative solutions to businesses in the UAE. Together with etisalat by e&, we aim to enable digital transformation while helping our customers achieve their sustainability objectives. By combining our expertise, we will provide the advanced foundation for businesses to accelerate their journey towards digitally advanced operations in UAE.”

The strategic alliance extends beyond connectivity solutions, encompassing the development of a broad range of consultancy services for various commercial segments. These services include business continuity, disaster recovery, tech-refresh frameworks, and sustainable tech-enabled solutions.

Mahmood added: “We firmly believe that advanced connectivity is vital for enduring business success. With such partnerships, we’re poised to help our customers reach their business objectives as well as remain committed to sustainability and digital transformation. This will pave the way for operational efficiency, and growth of various companies, along with a positive impact on the UAE economy and society.”